At the LEGO Group, we are committed to inspiring the next generation of creators while actively taking responsibility for the world they will inherit. Central to our mission is the principle of Learning Through Play, which stems from our belief that every child deserves the opportunity to play freely and meaningfully. Play is not merely an activity; it is a foundational way for children to develop essential life skills. Through constructing, experimenting, and imagining with LEGO bricks, children enhance their problem-solving capabilities, cultivate creativity, build confidence, and learn resilience—all within a joyful and engaging environment. Our dedication extends beyond the products themselves to encompass broader social and environmental responsibilities, reflecting the interconnected nature of education, creativity, and sustainability.

We understand that children’s ability to thrive is intimately linked to the health of the planet and the communities they grow up in. Sustainability, therefore, is a cornerstone of our approach. We are actively pursuing initiatives to ensure that future generations inherit a world that is healthier, more vibrant, and better equipped to sustain life. Climate change poses an immediate and profound challenge to the environment, affecting ecosystems, wildlife, and human communities alike. Every year, we hear directly from children who share thoughtful ideas about how LEGO can contribute to a greener future, and these insights guide our actions. Listening to young voices is essential, as it informs meaningful strategies for environmental stewardship.

To make tangible progress, LEGO has established ambitious sustainability targets. By 2032, all LEGO products are intended to be made from more sustainable materials, ensuring that environmental responsibility does not come at the expense of the quality, durability, or play value of our bricks. Packaging is a particular area of focus; single-use plastics are being replaced with recyclable, paper-based alternatives, demonstrating our commitment to practical, eco-conscious solutions. Furthermore, we aim to achieve net-zero greenhouse gas emissions by 2050, reflecting a long-term dedication to climate stability and responsible operations.

The circular nature of LEGO products is an essential aspect of our sustainability efforts. Bricks are built to last, to be reused, rebuilt, and reimagined, minimizing waste and encouraging creative longevity. This philosophy aligns with our broader environmental initiatives, including the adoption of greener raw materials, expanded use of renewable energy, and innovative circular business practices. In 2025, we increased investment in sustainability projects by 20 percent compared to the previous year, signaling our ongoing commitment to improvement and measurable impact.

Concrete initiatives illustrate these efforts. At LEGO Manufacturing Virginia in the United States, plans for a solar park will significantly enhance on-site renewable energy capacity, moving the facility closer to sourcing 100% renewable power. Globally, we are exploring carbon removal technologies and other innovations to address climate challenges. Packaging processes are also evolving, with over half of our production lines now using paper-based alternatives, reflecting progress at every stage of operations.

Ultimately, sustainability at LEGO is inseparable from our mission to nurture children’s growth and creativity. Every product, packaging solution, energy initiative, and carbon management effort is guided by the principle that we have a responsibility to leave the world in a better state than we found it. By combining imagination, innovation, and environmental stewardship, LEGO supports children’s development today while safeguarding a healthier, more inclusive, and sustainable future for generations to come.